Non-alcoholic beer brand Mahou 0,0 Tostada has become the latest sponsor of the Superliga, a Spanish League of Legends competition hosted by Liga de Videojuegos Profesional (LVP). As a result of the partnership, both parties will collaborate on a range of activations for League of Legends players and fans. Credit: LVP...
Brazilian game marketing agency Druid Creative Gaming announced Wednesday that it is representing esports organization LOUD as its first client. Druid now will be responsible for LOUD’s marketing, communication, and commercial representation. Druid’s Bernardo Mendes and LOUD co-founder Jean Ortega spoke to The Esports Observer...
Learn everything you need to know about Fortnite: Battle Royale patch 15.20. It's felt like an eternity since Epic Games last updated Fortnite: Battle Royale. In fact, over a month has passed since the release of Chapter 2 - Season 5 update 15.10. No major updates...
Allied Esports has announced a renewal of its exclusive naming rights agreement with gaming peripheral brand HyperX. The deal will continue the company’s naming rights to the HyperX Esports Arena Las Vegas. The multi-year deal will provide HyperX with branding and signage throughout the venue...
North American marketing and content production company Dolphin Entertainment, Inc. has announced the acquisition of esports, gaming and entertainment agency B/HI. B/HI will operate as a division of Dolphin Entertainment’s subsidiary, PR firm 42West, with the agency’s President, Dean Bender, and Managing Partner, Shawna Lynch, appointed as Co-presidents. Financial details of the acquisition...
Esports entertainment company Allied Esports has announced the renewal of its naming rights deal with peripherals firm HyperX for the Esports Arena Las Vegas. As a result, the venue will still be called the HyperX Esports Arena Las Vegas, with the peripherals brand receiving ‘prominent’ branding...
North American esports organisation Evil Geniuses has announced a partnership with Cxmmunity, an Atlanta-based non-profit company focused on increasing minority participation and representation within esports. As a result of the agreement, Evil Geniuses has cemented a direct relationship with multiple student populations in historically black colleges and universities...
Learn how to win TheGrefg’s Icon Series Fortnite skin before anyone else. Spanish content creator David "TheGrefg" Cánovas Martínez broke Twitch and pretty much the entire internet during his Fortnite character skin reveal. He showcased his Icon Series entry for the first time in front of a...
ESTNN week three of the Twitch Rivals Streamer Bowl 2 Playoffs. Three weeks down and only three weeks remain until the second annual Twitch Rivals Streamer Bowl. The National Football League's (NFL) best Fortnite players have combined forces with a mixture of the game's top Twitch...
A true pioneer of competitive Fortnite: Battle Royale is stepping away from tournaments. Williams “Zayt” Aubin is stepping away from competitive Fortnite, the three-year professional player confirmed today. He revealed the shocking news on Twitch in front of more than 15K viewers that he will no...