Nongfu Spring energy drink brand Scream has signed a sponsorship deal with Chinese esports organization FunPlus Phoenix (FPX) for its League of Legends team. The Scream logo will be featured on the left chest of FPX’s team jerseys. Financial terms of the deal were not...
Mason Mount, one of the world’s best soccer players, has joined Combat Gaming as a brand ambassador. Mount, who was chosen as Chelsea F.C.’s Player of the Season and who has been nominated for the Premier League Player of the Season Award, will host a...
French esports venture capital fund TRUST ESPORT invested €2.5M EUR ($3.03M USD) in esports tournament management software developer TOORNAMENT to financially support the company’s transition to becoming a B2B SaaS provider. While the Toornament platform has been established in 2015, the investment was made into the newly created TOORNAMENT SAS, which was created...
North American professional athlete agency OneTeam Partners (OneTeam) has announced the acquisition of esports and gaming-focused advisory firm Theorycraft. As part of the acquisition, Theorycraft’s Co-founders, Lauren Gaba Flanagan and Nathen McVittie, will be integrated into OneTeam. Credit: OneTeam / Theorycraft RELATED: CMG.ASIA and NRG Esports launch NRG Asia,...
Help defend Ionia by choosing the right champion. With the arrival of the latest League of Legends: Wild Rift 2.3 update, Riot has announced the Broken Blades event where players can acquire one of the new upcoming champions, Riven or Irelia, for free by completing various...
North American organisation Dignitas has announced a naming rights partnership with digital bank QNTMPAY. As a result of the four-year deal, Dignitas’s League of Legends Championship Series (LCS) team will be renamed Dignitas QNTMPAY. (ESI Illustration) Image credit: Dignitas QNTMPAY RELATED: Dignitas presents Verizon VCT Game Changers...
T1 Entertainment & Sports has signed a partnership deal with Matrix Keyboards making the brand its official keyboard partner. The deal covers all T1 competitive teams and Matrix will also be the official keyboard of T1’s famed League of Legends pro Lee “Faker” Sang-hyeok, widely...
Wichita, Kansas-based esports tournament operator and events company Unified announced Thursday that it has partnered with gaming and esports digital media licensing platform ESPAT AI. Financial terms of the deal were not disclosed. Under the terms of this new partnership, ESPAT AI will distribute esports...
Chelsea Football Club and England midfielder Mason Mount has been appointed as an official brand ambassador of 38 Entertainment Group-owned organisation Combat Gaming. In his new role, Mount will host Combat Gaming’s new gaming show series, which is set to air on Sky UK broadband during...
Esports venture capital company BITKRAFT Ventures has expanded its investment team with the appointment of four new individuals. Houston Rockets’s former VP of Esports, Sebastian Park, VENN’s Head Of Strategy, Carlos Pereira, Delphi Digital Founding Partner Piers Kicks, and High Tea Co-founder Faye Maidment have all...