As organisations look to increase revenue opportunities whilst also rewarding fans, there has been a huge development in fan engagement platforms and membership programmes. These can range from third-party platforms such as to org-specific projects. But how are these methods beneficial to fans and organisations?...
Toronto-based esports betting operator and media company Rivalry has successfully raised $22m (~£15.9m) in funding led by Eight Capital and Cormark Securities. The oversubscribed round means Rivalry has now raised a total of $44m (~£31.8m) in the last 12 months. This includes a $20M infusion in...
NRG Esports announced Tuesday the first in a series of activations related to its naming rights deal with insurance company The General, its Rocket League team, and The General’s popular spokesperson, NBA Hall of Famer, and NRG investor Shaquille O’Neal. The first activation will give...
Gaming organization FaZe Clan has secured a new partnership with peripheral brand HyperX. The company will become Faze’s official gaming microphone partner, providing its microphone products to Faze’s roster of content creators. HyperX will support a variety of activations, including FaZe talent meet-and-greets, video and...
MKTG Sports & Entertainment secured a partnership with Australian esports brand LetsPlay.Live. Image credit: LetsPlay.Live / MKTG RELATED: LetsPlay.Live partners with Riot Games to broadcast OCE VALORANT competitive season According to the release, this partnership is a first of its kind for the Australia and Oceania region and...
Australian esports organisation Gravitas has announced pet food brand Scratch as its official pet partner for the 2021 season. As part of the deal, Gravitas will launch the Gravitas Scratch Dog Jersey, an activation that allows fans to submit dog photos that could potentially be included...
Esports community and content platform Super League Gaming has announced a partnership with streaming service Trovo. According to the release, the partnership is largely centred around Mobcrush, a streaming toolkit recently acquired by Super League Gaming. As a result of the deal, Mobcrush’s multicasting software will...
UK-based motorsport team McLaren Racing has announced an expansion of its partnership with data provider Splunk. As a result, Splunk will now become an official global partner of the McLaren Shadow esports team and the Logitech McLaren G Challenge. The brand logo will also appear on...
BLAST is bringing its esports scene to Apex Legends in July & August with BLAST Titans. The event, which will take place between 23-25 of July & July 31-1 of August, is offering up $40,000 in prize pool to those taking part. For this event, BLAST...
North American organisation FaZe Clan has named peripherals brand HyperX as its official gaming microphone partner. As a result of the partnership, HyperX will provide its range of microphones to FaZe Clan’s content creators. Image credit: HyperX / FaZe Clan RELATED: FaZe Clan unveils limited-edition collection with Takashi...