Financial services company Tinkoff has partnered with Epic Esports Events to support EPIC League, the major European Dota 2 competition, currently in its third season. Tinkoff’s brand will be integrated throughout the tournament’s broadcast with activations aimed at promoting its gamer-focused debit card. Previous seasons...
New England-based esports organization Oxygen Esports has secured a multi-channel partnership with Skullz, making the gaming retailer its official merchandise partner. As part of the deal, Skullz will outfit the Oxygen teams with new pro kits, and has assisted Oxygen in developing e-commerce opportunities for...
Media holding company and tournament organiser WePlay Esports has announced a partnership with sports subscription video streaming service DAZN to broadcast the 2021 WePlay Ultimate Fighting League (WUFL). As a result, the WUFL will be available in over 200 countries via DAZN’s global platform, with viewers...
The ESL Pro League has announced the creation of a player council featuring competitors from the CS:GO competition’s 12 partnered teams. The first-of-its-kind council, titled the EPL Player Council, has already hosted its first meeting and saw representatives from all partnered teams attend. There are currently four...
Garena released on Friday the details for the Free Fire World Series 2021, set to happen in Singapore on May 22 – 29. The competition will feature 22 teams from 14 different regions, all set to travel to Singapore under health protocols set by Garena...
Performance nutrition brand Grenade has made its entry into the esports scene through the co-creation of ‘Grenade Squadron’, one of the six esports teams competing in the Celebrity Esports Superstar League. Starting in April 2021, the league pits celebrities head-to-head against each other across a range...
As the sim racing season gets ready to start its engines, Red Bull Racing Esports is turning to hummel, the Danish sport and lifestyle brand, as its official team kit partner. While financial details of the arrangement were not disclosed, hummel will deliver a range...
OFFMETA, a new record label designed to intersect the esports, gaming and music industries, has officially launched. The label will act as a gateway for music companies and artists to enter the esports sector. As such, OFFMETA will represent a range of established and emerging...
Gaming peripherals company HyperX has extended its partnerships with the National Esports Collegiate Conference (NECC) and North American esports organisation Knights. The extensions will see HyperX continue as the official peripherals provider for Knights, alongside providing the NECC with headsets and peripherals as prizes for its tournaments. Credit: HyperX RELATED: HyperX announces strategic...
Danish esports organisation Astralis has extended its commercial partnership with technology company HP. As a result of the new partnership, HP will expand its presence into Astralis’ Counter-Strike and League of Legends teams, its multi-purpose Flagship Store, as well as yet to be announced locations and...