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OverActive Media‘s Spanish esports brand MAD Lions has partnered with the Spanish automobile manufacturer SEAT for all of the organisation’s League of Legends teams.  According to the release, the partnership will include broad-range advertising, in-person and digital activations, and original content creation. Credit: OverActive Media RELATED: MAD Lions signs...

eDivisie, the FIFA esports competition operated by the Eredivisie CV and DreamHack Sports Games, has extended its deal with DPN to include naming rights. The multiyear agreement will now see the league renamed to KPN eDivisie. The Dutch telecom, which serves as a main sponsor...