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Canadian esports company Amuka Esports has signed a partnership with organic energy drink brand GURU Organic Energy. Financial terms and duration of the deal were not disclosed. Under the terms of the deal, GURU will provide Amuka Esports players with its line of “organic, plant-based...

Esports organization Astralis has extended its commercial partnership with HP, expanding the deal to cover both its Counter-Strike: Global Offensive and LEC teams. This is the third time the deal has been extended. According to a release, the partnership also includes “the already announced multi-purpose...

Bud Light has a new partnership with the Madison Square Garden-owned CLG gaming organization, expanding its already sizable presence in esports sponsorship. Terms were not disclosed, but Bud Light becomes an official CLG partner. Assets around the deal include naming rights to a streaming studio...