Korean-American hip hop artist and record label CEO Jay Park, producer duo GroovyRoom, and esports organisation Gen.G have announced a new song titled “ALL IN”, celebrating the Gen.G League of Legends team. Image credit: Gen.G/Jay Park RELATED: Gen.G expands PUMA partnership Jay Park is a rapper, singer, songwriter,...
Portuguese esports organisation EGN Esports has named North American cookie brand Chips Ahoy! as its latest sponsor. The deal marks the brand’s entrance into the gaming and esports industry in Portugal. Credit: EGN Esports RELATED: Chips Ahoy! sponsors newly-launched G2 Arctic While the entrance of Chips Ahoy! into the Portuguese market may...
Esports brand ESE Entertainment has announced more details about its upcoming talent show, SkillzVault by Bitcoin Vault, which is being developed in partnership with cryptocurrency company Bitcoin Vault. Image Credit: ESE Entertainment RELATED: ESE Entertainment to acquire Digital Motorsports The talent show is a global project highlighting promising...
Created in collaboration with Omnicoach. The value of data in sports is undisputed. Baseball players have batting averages. Footballers have average first- and second-half goals. Data is what makes an athlete valuable to teams, their jerseys valuable to fans, and the debate of countless fantasy sports...
After nine weeks of exciting action, the LCS is wrapping things up in the playoffs. There’s no rest for the LCS teams, as unlike their counterparts in Europe, they’ll be going straight into the playoffs. Taking place over four weekends, the LCS’ best will face off...
After eight weeks of exciting action, the LEC is wrapping things up in the playoffs. After a week’s break, the top six teams in the LEC will head to the playoffs in search of glory and a coveted spot at the World Championship. Taking place over...
Tournament hosting and video sharing platform Ultimo.gg, has announced a partnership with EFL Championship football club Birmingham City FC. As a result of the deal, Ultimo.gg will collaborate with Birmingham City over the course of two years to set up a new esports team for the...
For the ninth and final week of the LCS Summer Split, FlyQuest has changed its lineup, bringing back Josedeodo and Palafox. Second to last stage of the tournament Like the LEC, the North American LCS league will play the last week of the regular season this weekend,...
German esports organisation Berlin International Gaming (BIG) has expanded its existing partnership with HP‘s gaming brand OMEN. As a result of the expansion, OMEN has been named as the main supporter of the organisation’s VALORANT team. Image credit: OMEN, BIG RELATED: CORSAIR and BIG announce two-year partnership extension Alongside supporting BIG’s VALORANT...
ESL Gaming has partnered up with Gameloft for Brands, a creator of gaming experiences, in an effort to ‘level up’ mobile esports-native sponsoring solutions. According to a release, the partnership will see the fall 2021 season of ESL’s Mobile Open tournament introduce new advertising solutions for...