news

Middle East-based esports organiser and production company Calyx Gaming has partnered with data analytics company Shikenso Analytics. Shikenso will aid Calyx Gaming in understanding the value of its broadcasts for VRL MENA Resilience 2022 by providing detailed analytics of sponsor placement. Image credit: Calyx Gaming / Shikenso...

German esports organisation Berlin International Gaming (BIG) has extended its partnership with German insurance company die Bayerische. As a result, die Bayerische will remain BIG’s official insurance partner throughout 2022. Moreover, the insurance company will extend its commitment to the organisation’s League of Legends team as...

Japanese game developer Capcom has announced a partnership with American restaurant chain Arby’s. As a result, Arby’s will sponsor the Capcom Pro Tour 2021 Season Final, a season-concluding tournament featuring Street Fighter V: Champion Edition.  Image credit: Capcom RELATED: Pittsburgh Knights set to host over 200 esports events...

Multi-regional esports organisation Misfits Gaming Group has announced a partnership with data platform Blinkfire Analytics. As part of the deal, MGG will use the platform to track, value and report social media and sponsorship data. Image credit: Blinkfire Analytics RELATED: Misfits Gaming Group strikes apparel partnership with ellesse According...