news

Esports entertainment company Allied Esports has announced the launch of its new content development, storytelling, and production services division AE Studios. According to the release, the new division will serve the firm’s partners in need of solutions outside of esports tournament operations and broadcasts. Image Credit: Allied...

Southeast Asian esports organisation Bacon Time has announced a collaboration with streetwear brand Auntys Haus. As a result, the two parties will join forces to create an ‘esports-inspired’ clothing range. Credit: Bacon Time/Auntys Haus RELATED: EVOS Esports unveils PUMA collaboration In 2019, Bacon Time was acquired by Singaporean gaming media company...

Esports betting operator Ultimate Tournament eSportsbook has joined the Esports Integrity Commission (ESIC) as the newest anti-corruption supporter. As a member of ESIC, Ultimate Tournament will assist the Commission in investigations regarding suspicious betting activity across its platform. Further, the company will endorse ESIC’s greater efforts...

Arizona Cardinal cornerback Marco Wilson has become an official content creator for lifestyle gaming organisation XSET. The former Florida Gators star player will continue to stream video game content, including Call of Duty: Warzone on his official Twitch channel. Per a release, ‘other exciting initiatives’ will...

Danish esports organisation Astralis Group has entered a commercial partnership deal with Nordic electronics retail chain POWER.  The agreement takes effect immediately and will remain active until December 2022. Credit: Astralis Group RELATED: Astralis teams up with Blux to develop blue light glasses According to the release, the agreement...

During June 2021, The Esports Observer tracked 11 investments raised by esports-relevant companies. Disclosed investments amounted to $512.5 million USD, bringing the total sum of disclosed investments in 2021 to $3.5 billion. In addition to the realized investments listed in the article, South Korean game developer holding Krafton – the parent of PlayerUnknown’s Battlegrounds developer...