Riot Games’ LEC has announced a new broadcast partner in Trovo, the livestreaming platform launched in 2020 by Tencent (also the parent company of Riot Games). Financial terms were not disclosed. The LEC is also currently broadcast on YouTube and on Twitch with a variety...
Gaming media and marketing platform Subnation has acquired an equity interest in North American Fortnite team XTRA Gaming. As a result, the company will advise and lead XTRA Gaming’s partnerships, content initiatives, branding, and merchandising, with the aim being to ‘transform it into a premium lifestyle brand...
London-based esports organization Guild Esports has secured a two-year partnership with gaming peripherals brand HyperX. HyperX will provide gaming hardware to the organization, and will be displayed on player streams and through social activations. According to a release, “Guild will receive 75% of the consideration...
London-based esports organization EXCEL Esports has signed a supplier partnership agreement with fitness equipment company Eleiko. Financial terms of the deal were not disclosed. Eleiko is now the “official fitness equipment supplier” of EXCEL’s League of Legends European Championship (LEC) team, and will supply a...
Hong Kong-based esports organization Talon Esports announced a partnership Thursday with KFC Thailand for its Arena of Valor team. Financial terms of the deal, which will last for the duration of 2021, were not disclosed. Under the terms of this new deal, KFC branding will...
UK-based esports organisation EXCEL ESPORTS has partnered with fitness equipment manufacturer Eleiko. The partnership will see Eleiko supply fitness equipment to the organisation’s League of Legends European Championship (LEC) team in order to ‘better EXCEL’s performance strategy’. Photo Credit: EXCEL ESPORTS RELATED: EXCEL ESPORTS announces Chupa Chups...
American auto manufacturer Ford has been chosen as the presenting sponsor of the Rocket League Championship Series (RLCS) X Winter Split. Specific activations and financial terms were not disclosed other than Ford being a presenting sponsor for all RLCS X Winter Majors and that there will be ‘in-game...
North American esports organisation beastcoast has announced the acquisition of Tempo Storm’s Rainbow Six Siege Pro League slot. As a result, the organisation will move its roster from the North American Challenger League, Rainbow Six Siege’s second division, into the Pro League. Image Credit: beastcoast RELATED: beastcoast selected for Techstars sports accelerator program Colin...
The Warzone competition continues with yet another duos tournament tonight. Tonight Boom.TV keep the competitive Warzone action going with their $25K Code Red tournament. This tournament will see some of the best Warzone players in the world compete for their part of the prize pool. Here’s...
Sports data provider SportsModule and its subsidiary, tournament organiser 247 Leagues, have been announced as the latest members of the Esports Integrity Commission (ESIC). As members of ESIC, both companies are now bound by the commission’s integrity programme. Furthermore, 247 Leagues will integrate ESIC’s integrity codes and...