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Brazilian Counter-Strike tournament circuit CBCS has announced retail store Casas Bahia and technology company Intel as its latest sponsors. The two brands will be integrated into the CBCS QualiFiRe Retake Series alongside its other sponsors. Some of the activations mentioned include collaborative content created by CBCS...

Free Fire publisher Garena has announced a fantasy game based on the Liga Brasileira de Free Fire (LBFF). According to the release, ‘FF SQUAD’ will allow fans to assemble ‘dream teams’, earning points throughout the season based on player performances. The game’s first season will commence...

Mobile Legends: Bang Bang Professional League (MPL) Philippines has announced a partnership with Japanese convenience store franchise chain Lawson.  As a result, the chain will provide a limited range of team-branded cups to customers that purchase Lawson iced tea and coffee. Credit: Moonton/Lawson RELATED: OPPO sponsors MPL and Wild...

Redd+E, the esports division of Southeast Asian sports media agency Reddentes Sports, has partnered with Swedish esports organisation Alliance.  The deal will grant Redd+E exclusive commercial rights to promote Alliance’s content and sponsorship agreements in Singapore, Vietnam, Malaysia and Indonesia. Image Credit (ESI Illustration): Redd+E/ Alliance RELATED: Alliance...

Multi-regional organisation Team Liquid has announced it will continue its existing partnership with computer technology company Kingston Technology, the former parent company of gaming peripherals firm HyperX. As a result, Kingston Technology’s FURY line of computer memory will become the official RAM of Team Liquid. Credit: Team Liquid RELATED: Team Liquid...

European esports organisation Astralis has announced a three-year partnership with cryptocurrency platform Bybit. Alongside a variety of brand integrations, the agreement sees Astralis players participate in Bybit’s annual gamified crypto trading competition, the World Series of Trading (WSOT) 2021.  Image credit: Astralis RELATED: NAVI unveils Bybit as cryptocurrency...