Disclaimer: This is a sponsored piece written by Nicole Pike, Global Sector Head of Esports & Gaming at polling company YouGov. Credit: Nicole Pike, YouGov For brands, identifying the opportunities to engage and connect with esports fans requires leveraging the right touchpoints. Esports’ rapid growth over the...
A new agency has entered the gaming space led by former executives from Minute Media, Spotify, and SRI. Reset will serve the industry as a business consultancy, aiming to help esports companies leverage investment to create stable businesses. It will work with companies in the...
Online bookmaker Betway has announced it has renewed its sponsorship deal with Berlin International Gaming (BIG). The deal will see the bookmaker continue to support the German org, while the players will “continue to champion responsible betting.” Credit: Betway RELATED: Betway targets Brazilian market with Betway Squad launch The sponsorship between the...
ESTNN walks you through every skin available in the Season 6 Battle Pass. Epic Games dropped the latest season of Fortnite Battle Royale early this morning. Among the new features is animal taming, item crafting, and a ton of new weapons, items, and locations to experience....
Esports data analytics company Bayes Esports announced an expansion of its existing partnership with ESL Gaming. The deal will now include new game titles in addition to Counter-Strike: Global Offensive and Dota 2. Additional titles could not be confirmed at time of writing, though information...
In-game apps platform Overwolf announced that it has raised a $52.5M USD Series C financing round co-led by Griffin Gaming Partners and Insight Partners with participation from further investors including Ubisoft, Warner Music Group, Immortals Gaming Club investor Meg Whitman, Gen.G co-founder Kevin Chou, and existing investors Marker, Intel Capital and Liberty Media. The investment round brings Overwolf’s total capital raised to more than $75M to date. Tel Aviv-based Overwolf,...
Full Sail University, the Florida-based university that has long had ties to esports, has a new naming rights deal for its gaming arena with healthcare provider Orlando Health. The deal will be announced later this morning, and terms are not being disclosed. But assets and...
After originally signing on a temporary basis to cover Erlend “Nukeduck” Holm, Astralis has confirmed that Felix “MagiFelix” Boström will sign until the end of 2021. While Astralis did have a poor split, picking up just 6 victories in their 18 matches. They managed to move...
UK-based marketing and creative agency Kairos Media has launched its own custom-built tournament management software. Named Kairos Versus, the software enables sponsoring brands to own a gaming-tournament experience through a customisable interface. Credit: Kairos RELATED: KFC Gaming launches Esports Performance Burger campaign The Kairos Versus platform allows brands and sponsors...
Alienware will end its partnership with Riot Games 10 months early following sexual-assault allegations against Riot CEO Nicolo Laurent, according to a report from Dot Esports. Pictured: Nicolo Laurent, who has been accused of sexual harassment. Image credit: Riot Games RELATED: Riot Games announces several partnerships for...