Guangdong-based Chinese multinational electronics company TCL Technology Group Corporation (TCL) has signed a sponsorship deal with TJ Sports for China’s top League of Legends competition, League of Legends Pro League (LPL). Financial terms of the deals were not disclosed. TCL is the 16th brand that...
Streaming platform Twitch surpassed one trillion minutes watched in 2020, according to the platforms latest global figures. A tweet from Twitch Senior Vice President Damian Burns collected multiple new metrics, including that the platform has an average of 2M viewers at any given moment with...
Players have finally found a way to stop the glitch that has riddled the game for weeks. Loadouts are an integral part of Call of Duty: Warzone. If you’re looking to get that win, you’ll need to have your loadout. However, a recent glitch has caused...
Chinese esports organization Jingdong Gaming (JDG) has signed three partnership deals with the Taiwanese hardware company Micro-Star International (MSI), Samsung, and U.S. semiconductor chip leader Intel Corporation, respectively. Financial terms of the deals were not disclosed. Intel will act as the chief partner of JDG,...
For the world’s most established sportswear brands — as well as select fashion houses — esports and gaming are now very much on the agenda. It shouldn’t be surprising that apparel brands want to remain future-proof by reaching a younger demographic via competitive gaming. Over the...
Procter & Gamble-owned haircare brand Head & Shoulders is working with a variety of established and up-and-coming Twitch content creators to promote a new line of hair care products during the month of February. Financial terms of the campaign were not disclosed. The campaign kicked...
ESTNN recaps the final DreamHack Open featuring Fortnite of the year. The DreamHack Online Open featuring Fortnite began in the summer of 2020 when the game’s competitive scene looked murky at best amid the COVID-19 pandemic. Thankfully, DreamHack’s last two successful LAN tournaments paved the way...
Team Liquid is in charge moving into the LCS Spring Split. This year, the LCS decided to adjust its' seasonal format for 2021. Instead of the typical two splits, fans got to witness a pre-Spring Split tournament, dubbed the LCS Lock In. Here, all of the...
ESTNN recaps January’s European DreamHack Online Open ft Fortnite. DreamHack’s second of three final Fortnite tournaments concluded this afternoon in the European region. It’s been quite a run should the Sweden-based production company decide to take a break from the popular Battle Royale title. Several players...
The Godfather of Fortnite is back. Retirement clearly didn’t suit multiple-time Fortnite Battle Royale Champion Williams “Zayt” Aubin. The NRG Esports member dropped some shocking news on the community only three weeks ago. Citing lack of motivation and offline events, the Canada-born competitor announced that he...