Esports company Immortals Gaming Club has hired Brad Peters as its new director of brand. Peters previously served as brand manager for game publisher Ubisoft, creators of Rainbow Six Siege. He will report to IGC VP of marketing Max Bass and focus on leading the...
Spanish esports organization Giants Gaming announced Friday the opening of a new esports center and headquarters in the south of Spain. The 10,764 square foot facility features an arena, training rooms, a multimedia studio, a shop, a trophy room, a cafeteria and restaurant, and an...
Twitch is expanding the marketing opportunity for its owned content properties beyond the competitive Twitch Rivals space. Through the previously launched /twitchgaming channel, the platform will offer partnership opportunities on non-competition content such as event simulcasts, game launches, and a talk show-style segment known as...
The League of Legends Circuit Oceania (LCO) will now operate under the name DoorDash LCO as part of a new naming rights partnership between the Australia-based League of Legends league and DoorDash. The brand will also be incorporated into multiple broadcast segments and integrated into...
UK-based esports organisation London Esports (LDN) has announced the appointment of Karim Virani as a Non-executive Director. The newly appointed director of LDN is largely known for his five-year tenure at Premier League football club West Ham United, where he was the team’s Chief Commercial Officer. Credit: London Esports RELATED: London...
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form...
Say what you want about building an esports brand. It should match a team’s values; social media channels should stir the pot; video content should be consistent and engaging; an identity matters. These things all matter. Esports is a hybrid of entertainment and sport. FaZe Clan...
It’s hard to think all the way back to the ancient history that was early 2020. The first few months of the year were so full of hope and momentum for the esports industry. That all came to a screeching halt for Europe’s LEC when...
Enjoy three months of Discord Nitro for free. Epic Games has collaborated with many different developers in the past and has given away free games to their player base. However, this time, instead of a free game, you can claim Discord Nitro for three months absolutely...
Lifestyle gaming organisation XSET has announced a partnership with mentoring organisation Big Brothers Big Sisters of America (BBBSA). The goal of this collaboration is for volunteers (‘Big Brothers’ or ‘Big Sisters’) to introduce young people (‘Little Brothers’ or ‘Little Sisters’) to career opportunities in esports. From now...