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Indian BGMI (Battlegrounds Mobile India) team OR Esports has announced fast-food franchise KFC India as its ‘Winner Winner Chicken Dinner’ (WWCD) sponsor for 2022.  As part of the deal, KFC will become a streaming partner, be integrated into team jerseys and create a digital avatar of...

Multinational tyre manufacturer Goodyear has expanded its partnership with Automobile Club de l’Ouest (ACO), the organiser of the Le Mans 24 Hours endurance race. As a result of the extension, the manufacturer will continue to support the 24 Hours of Le Mans Virtual sim racing event. Image credit: Le Mans Virtual RELATED: Mercedes, W...

Media tech business Interactive Gaming Group (IGG) has signed a multi-year partnership with Danish esports organisation Team Singularity. As part of the deal, IGG will act as a key partner and will look to raise the commercial profile of Team Singularity.  Image credit: Team Singularity RELATED: Team Singularity...

Esports tournament platform and tournament organiser FACEIT has announced a partnership with internet security company Kaspersky for Russian and German markets. As a result of the agreement, individuals that buy Kaspersky’s Internet Security with Gaming Mode will be able to choose between FACEIT premium subscriptions...

Sports and entertainment media company CSMG has strengthened its executive team with two appointments. Angela Bernhard Thomas, the founder of service provider A-Game Esports, has been appointed CSMG’s Executive Vice President for Esports. Meanwhile, Jim Connelly has been announced as the company’s new Chief Revenue Officer. Imace credit:...