Tyrelle Appleton has joined computer maker Dell as its new global esports partnerships advisor. Appleton, who is also a partnered streamer on Twitch, most recently worked as the esports program manager for New England College, where he also served as an adjunct professor teaching an...
Immortals Gaming Club has announced that the Southern California Toyota Dealers Association will serve as its official exclusive automotive partner for a second year. The deal is focused on Immortals’ League of Legends and Valorant teams through the company’s Immortals brand. The partnership began in...
Spanish brewing company Mahou San Miguel and Mediapro’s LVP announced that non-alcoholic beer Mahou 0,0 Tostada will become a sponsor of the Superliga, the top League of Legends competition in Spain. While Mahou San Miguel has sponsored a number of traditional sports over the years,...
Non-alcoholic beer brand Mahou 0,0 Tostada has become the latest sponsor of the Superliga, a Spanish League of Legends competition hosted by Liga de Videojuegos Profesional (LVP). As a result of the partnership, both parties will collaborate on a range of activations for League of Legends players and fans. Credit: LVP...
Brazilian game marketing agency Druid Creative Gaming announced Wednesday that it is representing esports organization LOUD as its first client. Druid now will be responsible for LOUD’s marketing, communication, and commercial representation. Druid’s Bernardo Mendes and LOUD co-founder Jean Ortega spoke to The Esports Observer...
Learn everything you need to know about Fortnite: Battle Royale patch 15.20. It's felt like an eternity since Epic Games last updated Fortnite: Battle Royale. In fact, over a month has passed since the release of Chapter 2 - Season 5 update 15.10. No major updates...
Allied Esports has announced a renewal of its exclusive naming rights agreement with gaming peripheral brand HyperX. The deal will continue the company’s naming rights to the HyperX Esports Arena Las Vegas. The multi-year deal will provide HyperX with branding and signage throughout the venue...
North American marketing and content production company Dolphin Entertainment, Inc. has announced the acquisition of esports, gaming and entertainment agency B/HI. B/HI will operate as a division of Dolphin Entertainment’s subsidiary, PR firm 42West, with the agency’s President, Dean Bender, and Managing Partner, Shawna Lynch, appointed as Co-presidents. Financial details of the acquisition...
Esports entertainment company Allied Esports has announced the renewal of its naming rights deal with peripherals firm HyperX for the Esports Arena Las Vegas. As a result, the venue will still be called the HyperX Esports Arena Las Vegas, with the peripherals brand receiving ‘prominent’ branding...
North American esports organisation Evil Geniuses has announced a partnership with Cxmmunity, an Atlanta-based non-profit company focused on increasing minority participation and representation within esports. As a result of the agreement, Evil Geniuses has cemented a direct relationship with multiple student populations in historically black colleges and universities...