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Take-Two Interactive Software announced that it has lapsed its offer to acquire British racing game developer and publisher Codemasters at an implied equity value of approximately $994M USD. In November 2020, the company initially came to an agreement with Codemasters’ board of directors, which recommended...

Brazilian game marketing agency Druid Creative Gaming announced Wednesday that it is representing esports organization LOUD as its first client. Druid now will be responsible for LOUD’s marketing, communication, and commercial representation. Druid’s Bernardo Mendes and LOUD co-founder Jean Ortega spoke to The Esports Observer...