Signing gaming influencers to brands isn’t all that different from signing esports athletes to orgs, the team behind AFK Creators discovered. The talent management and influencer marketing agency has been focused on esports and gaming since 2018, and has recently applied its expertise to esports athlete...
Racing organisation Veloce Esports has announced a marketing-focused partnership with racing simulator manufacturer Motion Simulation. The partnership will see Veloce Esports co-launch Motion Simulation’s new LC Series simulator, which is designed for compact areas of play. Veloce will also promote upcoming products using its ‘immense viewership’...
The company cancels its annual fan gathering two years in a row. Blizzard Entertainment will not hold BlizzCon in 2021. The company announced the news through their blog. Stating that conducting an in-person event has become a challenge as the status of the pandemic changes around...
A prediction of popular heroes in the upcoming Dota 2 AniMajor. The second season of Dota Pro Circuit has concluded, carving the way for a second Dota 2 Major competition. The players picked different heroes during the DPC, but the most picked heroes were a big...
Learn how to acquire the first-ever FNCS skin in Fortnite. Epic Games deployed Fortnite Battle Royale patch v16.50 earlier this week, the last update of Chapter 2 - Season 6 before the developers turn to a new season and adventure. The leaks began during the downtime period...
Mercedes-owned Formula One team Mercedes-AMG Petronas has announced a partnership with American multinational semiconductor company AMD. The deal will see AMD equip the organisation with its products—mainly graphics cards and desktop processors—as well as other hardware and software that has been ‘optimized’ for gaming. Credit: Mercedes-AMG Petronas RELATED:...
Ever wanted to drive the infamous MCL35M? Now is your chance in Free Fire. Garena Free Fire has collaborated with many big names, like Cristiano Ronaldo. This time, they have announced a collaboration with Britain-based Formula 1 team McLaren Racing. The announcement was made on the...
The first-ever international Valorant tournament is underway. The tournament will set a precedent for the relative strength of the game’s various regions and expose the world to a number of new team brands from the likes of Brazil, North America, and Korea. Along with the...
Riot Games announced on Wednesday that the League of Legends Championship Series (LCS) signed a partnership with esports and gaming-focused digital media licensing platform ESPAT AI. ESPAT AI is similar to Getty Images or AP Photo; it sells commercial and editorial use licenses for images...
On Monday, the three-week-long antitrust trial between Fortnite developer Epic Games and iPhone maker Apple came to a conclusion with attorneys for both sides offering closing arguments to U.S. District Judge Yvonne Gonzalez Rogers, who at times interrupted to ask pointed questions. Rogers said that...