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OverActive Media‘s Spanish esports brand MAD Lions has announced a partnership with record label Warner Music Spain. According to the release, the two parties will collaborate ‘to enhance the fan experience across music, esports, and video games’. Photo credit: MAD Lions RELATED: LCO secures Warner Music Australia partnership This partnership...

Canadian esports organisation Able Esports has secured a partnership with brewery Brasserie Labatt. As a result of the partnership, the brewery’s Bud Light beer brand will be featured on Able Esports’s team jerseys. Moreover, both entities will collaborate on ‘various online activations’, according to the release.  ...

UK-based esports organisation Semper Fortis Esports has rebranded its Rocket League team Top Blokes to SMPR. According to the release, the rebranding is expected to bring the team ‘closer to its ownership as the organisation expands’. Image credit: Semper Fortis Esports RELATED: Harry Maguire named Semper Fortis Esports...

Gaming peripherals brand HyperX has renewed its existing partnership with professional American Football player JuJu Smith-Schuster. As a result, the multi-year deal will see Smith-Schuster continue to represent HyperX as a brand ambassador.  (ESI Illustartion) Image credit: HyperX RELATED: HyperX named FaZe Clan gaming microphone partner Alongside renewing his ambassadorial deal,...