Chinese esports organization Jingdong Gaming (JDG) has signed three partnership deals with the Taiwanese hardware company Micro-Star International (MSI), Samsung, and U.S. semiconductor chip leader Intel Corporation, respectively. Financial terms of the deals were not disclosed. Intel will act as the chief partner of JDG,...
For the world’s most established sportswear brands — as well as select fashion houses — esports and gaming are now very much on the agenda. It shouldn’t be surprising that apparel brands want to remain future-proof by reaching a younger demographic via competitive gaming. Over the...
Procter & Gamble-owned haircare brand Head & Shoulders is working with a variety of established and up-and-coming Twitch content creators to promote a new line of hair care products during the month of February. Financial terms of the campaign were not disclosed. The campaign kicked...
ESTNN recaps the final DreamHack Open featuring Fortnite of the year. The DreamHack Online Open featuring Fortnite began in the summer of 2020 when the game’s competitive scene looked murky at best amid the COVID-19 pandemic. Thankfully, DreamHack’s last two successful LAN tournaments paved the way...
Team Liquid is in charge moving into the LCS Spring Split. This year, the LCS decided to adjust its' seasonal format for 2021. Instead of the typical two splits, fans got to witness a pre-Spring Split tournament, dubbed the LCS Lock In. Here, all of the...
ESTNN recaps January’s European DreamHack Online Open ft Fortnite. DreamHack’s second of three final Fortnite tournaments concluded this afternoon in the European region. It’s been quite a run should the Sweden-based production company decide to take a break from the popular Battle Royale title. Several players...
The Godfather of Fortnite is back. Retirement clearly didn’t suit multiple-time Fortnite Battle Royale Champion Williams “Zayt” Aubin. The NRG Esports member dropped some shocking news on the community only three weeks ago. Citing lack of motivation and offline events, the Canada-born competitor announced that he...
Join us for a look through Fortnite's storied three-year history and the importance of substantial prize payouts. Fortnite Battle Royale caught the entire gaming world by surprise in 2017 when Epic Games dropped the game in 'early access'. Eventually, it became a phenomenon, unlike anything anyone...
100 Thieves announced on Friday that they have partnered with OMEN by HP and as such will outfit the 100 Thieves Cash App Compound with OMEN gear. As part of the partnership, the two collaborated on an announcement broadcast, the 100 Thieves Blueprint 2021 presented by...
A coalition of employees from several gaming companies and esports organizations have once again teamed up with the Children’s Hospital of Orange County to support “Gamers for CHOC.” Those taking part in the effort this year include Amazon Game Studios, Cresa, Dreamhaven, Esports Arena, ESTsoft...