North American peripherals manufacturer MOUNTAIN has entered into an exclusive deal with Florida-based esports organisation Misfits Gaming Group (MGG). The deal marks MOUNTAIN’s first foray into the esports industry and will see the peripheral company become the official keyboard, mouse, and mousepad supplier of the organisation. Credit: MOUNTAIN RELATED: Misfits Gaming...
Esports start-up eFuse has announced the appointment of former CSL Esports Chief Commercial Officer Neil Duffy as its Chief Revenue Officer, along with Herb May, formerly of the Houston Outlaws, as the firm’s new Director of Partnerships. According to the release, the acquisition of Duffy is...
Former CSL Esports Chief Commercial Officer Neil Duffy has joined Ohio-based gaming talent discovery and competition platform eFuse as its new chief revenue officer. In addition to Duffy, eFuse has also hired Herb May, former director of partnerships at the Houston Outlaws as its new...
Riot Games Brazil has closed a deal with the Chilean startup Barracks to provide in-game statistics for the Brazilian League of Legends Championship (CBLOL). The company, who for the last two years has worked for Riot Games at the Latin-American League (LLA), also helped with...
Super Bowl weekend will take on a different meaning for some as Johnson C. Smith University has partnered with MetArena, a St. Petersburg-based technology company, to co-produce “the first-ever virtual HBCU Esports Conference and Career Expo to be hosted in a blockchain ecosystem.” The 2021...
Misfits Gaming Group has signed a company-wide exclusive partnership agreement with gaming peripherals manufacturer MOUNTAIN. The deal will see all MGG teams including its Overwatch League and Call of Duty League franchises. According to a release, this is MOUNTAIN’s first deal with an esports team....
French esports organization Team Vitality signed a partnership agreement Thursday with Garmin built around promoting the company’s new esports edition smartwatch. Team Vitality and Garmin will join forces to further develop the product. The Instinct Esports Edition watch features a function dedicated to analyzing biometric...
The LEC has announced a new national partner in German insurer LVM Versicherung. The company will sponsor the German LEC broadcast this season, with the campaign planned to be built around the slogan “LVM Versicherung – your Carry!” The phrase will be coupled with the...
British soft drink brand Lucozade Sport has announced its entrance into esports by joining forces with English non-league football club Hashtag United. The deal will see Lucozade Sport become the front-of-shirt sponsor for the club’s in-game kit in FIFA 21. Credit: Hashtag United RELATED: Stevenage FC partners with Rival to launch FIFA...
The League of Legends European Championship (LEC) has named Nestlé chocolate brand, and returning sponsor, KitKat as its main partner for the 2021 season. Activations will include a continuation of KitKat’s ‘Even the Biggest Champ Needs A Break’ campaign with a 30-second spot entitled ‘MISSION CONTROL’. The deal was brokered...