news

As a platform dedicated to gamers, Nicecactus writes for Esports Insider to provide an insight into how this audience should be approached by brands.  Image Credit: Nicecactus RELATED: Nicecactus: Ad and sponsorship strategy needs to be overhauled The esports industry is growing more than ever. Last year, total esports revenues nearly hit...

The League of Legends European Championship (LEC) has announced that gaming PC brand Alienware will continue to support the competition for the third year running. The partnership, which began in 2019, has seen Alienware power the LEC stage with desktops and displays. This year, the analyst desk...

Benjyfishy, Mongraal and more received more impressions than most esports athletes. The eyes on gaming in 2020 increased significantly. Much of that resulted from the COVID-19 pandemic, which continues to affect countries across the globe. In the absence of traditional sports, the focus shifted to esports...