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Chinese esports organisation Suning Gaming has announced a partnership with smartphone manufacturer OnePlus. The partnership commenced on the opening day of League of Legends Pro League’s (LPL) 2021 Spring Split last Saturday, with Suning’s player jerseys featuring OnePlus’ logo. Photo credit: OnePlus RELATED: Suning seals KFC partnership ahead of...

Women in Esports, an initiative created by not-for-profit organisation the British Esports Association, has joined forces with UK-based esports organisation Rix.GG. The collaboration will see the two parties host a female-only VALORANT tournament titled ‘The Huntress Trials’. Credit: British Esports Association RELATED: British Esports Association teams with FACEIT for Women in Esports...

Global esports organisation Gen.G and McDonald’s franchisees in Southern California have announced a series of esports initiatives based in Los Angeles, San Diego and Palm Springs. The initiatives, set up to ’empower’ Southern California gamers, include a multi-week play-in tournament for employees only, as well as...

German esports organisation SK Gaming has welcomed international supermarket chain Lidl as its fresh food partner. Photo credit: SK Gaming RELATED: SK Gaming manufactures partnership with AMD Lidl, which will make its first official move in esports through the deal, is expected to provide SK Gaming with a...