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­North American esports organisation 100 Thieves has joined forces with American multinational conglomerate AT&T. The multi-year deal will see AT&T become 100 Thieves’ official 5G and fibre innovations sponsor. Credit: 100 Thieves RELATED: 100 Thieves reveals LA Thieves Call of Duty League team Alongside sponsoring the entire organisation, AT&T has also...

North American esports organization Spacestation Gaming has signed a sponsorship deal with healthy meat snack brand, Chomps.  Financial terms of the deal were not disclosed. Spacestation Gaming did not detail particulars of this new deal, but on social media this week it highlighted Chomps-sponsored content,...

Canadian esports and entertainment company OverActive Media has announced a multi-year partnership with Danish audio and video company EPOS. The audio brand will sponsor all of OverActive’s teams, including Toronto Defiant, Toronto Ultra, plus all sides competing under the MAD Lions brand. In addition, EPOS has been named the...

Esports tournament organiser BLAST has entered into a strategic partnership with gaming and esports media network VENN. The media company will collaborate with BLAST to create, execute, broadcast, and sell shoulder programming across the tournament organiser’s future events. In addition, VENN will own the North America...

European organisation G2 Esports has announced a major two-year partnership with the global sportswear brand adidas. The multi-year deal sees adidas become the sports apparel provider for G2, with the brand manufacturing the esports organisation’s 2021 jersey. Photo credit: Riot Games / G2 Esports / adidas RELATED: G2 Esports powers up...