XSET Gaming is getting into iRacing by joining the eNASCAR Coca-Cola iRacing Series. as it becomes the latest traditional gaming organization to join the sim racing fray. The organization will compete with drivers Casey Kirwan and Ryan Luza behind the wheel of its Nos. 38...
Misfits Gaming Group has signed a partnership deal with British headwear brand Tokyo Time. The company will serve as the official headwear provider of Misfits Gaming and produce officially-licensed headwear and other co-branded items. Tokyo Time has multiple traditional sports partnerships including the British Basketball...
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form...
Fun fact: a brand new team that has yet to play an official in-season match is already the second most popular team in the Call of Duty League. Fun opinion: this team will be the reason the CDL sees viewership growth this season that it...
At present, the esports industry is rejoicing in the abundance of sponsorships, partnerships and campaigns emerging daily. The ever-increasing popularity of gaming is making esports attractive not only to wider audiences, but also to a greater number of brands that are willing to pour their...
New Zealand-based esports tournament organiser and broadcasting media company LetsPlay.Live (LPL) has partnered with Riot Games to become the broadcast partner for 2021’s VALORANT competitive season in Oceania. Credit: Riot Games Oceanic VALORANT players in the region will be able to compete for an opportunity to play at the international...
The U.S. Securities & Exchange Commission (SEC) issued a statement Friday to inform the public that it is “closely monitoring” recent market volatility and the halting of trades of certain stocks by trading platforms. On Thursday, several trading platforms, including Robinhood, Webull, Public.com, and many...
At the beginning of January 2021, a movement led by women who claimed to have suffered abuses by esports personalities took over the Brazilian esports scene. The accusation of rape by one woman against the former League of Legends (LoL) player, coach, and caster Gabriel...
More than just having moved ‘out of the basement’, esports organisations have rapidly matured, and their business models have evolved alongside the industry’s growth in recent years. To symbolise these changes, updates to branding often follow. But branding in the sector shares a quality with high-performance...
Activision Blizzard Esports says it’s confident that it will grow viewership for both Call of Duty and Overwatch leagues this year, and it’s started rolling out new products to help do so. This is the second year of the three-year, $160M USD media-rights deal with...