OverActive Media‘s Spanish esports brand MAD Lions has unveiled gaming hardware and esports brand Razer as its latest team partner. The deal, which is expected to last three and a half years, will see Razer become the gaming peripherals sponsor for the brand. Image Credit: Razer/ MAD...
Danish esports organisation Astralis has partnered with Universal Music Group for a new ‘music initiative’, according to a release. Danish musician Mattis has released the first song of the initiative, titled ‘To The Stars’, which is Astralis’ motto. RELATED: Astralis launches talent development initiative The partnership will also include...
Esports company DreamHack Sports Games has appointed international sports industry veteran Scott Steedman as its new chief commercial officer. Steedman will report directly to CEO Roger Lodewick and will be responsible for “building and leading the commercial and marketing teams, in addition to developing commercial...
Meat snacks maker Jack Link’s has entered into a multi-year partnership agreement with esports organization Fnatic. The deal follows an initial pairing in which Fnatic and Jack Link’s UK teamed up for an interview video in 2019. Under the new deal, the Jack Link’s logo...
Ukrainian esports organisation Natus Vincere (Na’Vi) has announced a partnership with mobile game developer Plarium and its RAID: Shadow Legends franchise. The deal will see RAID: Shadow Legends’ logo appear on Na’Vi’s jerseys, with the esports organisation also collaborating on a range of marketing activations featuring the mobile...
Israeli game developer Plarium Games announced that it has partnered with Ukrainian esports organization Natus Vincere (NAVI) to promote its PC and freemium mobile game, RAID: Shadow Legends. Financial terms of the deal were not disclosed. The partnership was brokered by EsportQuake, a division of...
NODWIN Gaming parent company Nazara Technologies Limited is set to become the first Indian gaming technology company to go public. The company filed its initial public offering (IPO) documents with the Indian market regulators on Jan. 15. Nazara was founded by Nitish Mittersain in 2000...
Luke Grob, a founding member and former VP of Operations & Product at HelloFresh, has been appointed CEO of Skrmiish — an app-driven gaming platform. In-app Skrmiish demo. Credit: Skrmiish RELATED: Astralis Group hires Samantha Yu as Chief Marketing Officer In 2017, Grob’s former company HelloFresh — now a...
Chilean technology company Barracks has announced a partnership with Riot Games in Brazil to expand its services to Brazil’s premier League of Legends competition CBLOL. Photo credit: Barracks RELATED: Riot Games strikes global partnership with Barracks The new partnership expands on Barracks’ current partnership with the video game publisher. In...
Malta-based sports betting operator VBET has been named as the title sponsor of Swedish esports organisation Alliance. VBET, which currently operates in the United Kingdom, France, and Germany, will take its first steps into esports as a result of its partnership with Alliance. Image credit: VBET RELATED: LOOT.BET reveals statistics...