Florida-based esports organisation Misfits Gaming Group (MGG) has announced a partnership with social media analytics firm Zoomph. The deal will see MGG obtain a range of data surrounding sponsorships to create a variety of campaigns through Zoomph’s platform. Credit: Zoomph RELATED: Atlanta Esports Ventures enters partnership with Zoomph Since entering the...
Gaming hardware manufacturer Razer announced that it intends to acquire console accessories brand Controller Gear from its parent company Marketing Instinct. Controller Gear, which was established in 2014, specializes in creating licensed peripherals and merchandise for popular console brands, including Xbox, PlayStation, and Nintendo. As...
A relief for players and coaches, the tournament organizer announced they would not restrict coaches from communicating with players during the 2021 BLAST Premier Spring group matches. A new ruling announced by Valve on its official Counter-Strike blog means that only players will be allowed on...
LAFC Gaming, the esports division of Los Angeles Football Club, has secured a partnership with McDonald’s Southern California franchisees. The deal will make McDonald’s the official marketing partner of LAFC Gaming. The brand becomes LAFC Gaming’s first-ever corporate sponsor. McDonald’s of Southern California has been...
Online fighting game Brawlhalla has rolled out the official details for its sixth year of esports competition, increasing its total 2021 season prize pool to $1M USD – up from $500K in previous years. The prize pool will be rolled out across four seasonal championships,...
North American esports organisation Immortals Gaming Club (IGC) has continued to strengthen its portfolio of commercial partners following the announcement that booking service HotelPlanner has signed a multi-year partnership with the organisation’s Immortals and MIBR teams. The multi-year deal will specifically focus on MIBR’s CS:GO team and Immortals’...
Esports organization Panda Global has hired Dave Riggs, formerly of World Wrestling Entertainment, as its new sales and sponsorships strategist. Riggs will lead and grow the company’s sales team. Riggs previously served as VP of integrated sales & talent marketing for WWE, working on partnerships...
North American esports organisation Panda Global has appointed Dave Riggs, the former Vice President of Integrated Sales & Talent Marketing for professional wrestling company WWE, as its new Sales and Sponsorships Strategist. Riggs has 25 years of experience in initiating unique partnerships and endorsements, especially during his...
Esports infrastructure company and tournament organizer Nerd Street Gamers announced that it has raised an $11.5M USD financing round led by San Francisco-based venture capital firm Founders Fund, with additional participation from all of its existing investors. The investment brings the company’s total funding to...
Global talent and entertainment agency UTA has announced the signing of North American esports organisation FaZe Clan to its roster or clientele. According to the press release, UTA will look to ‘amplify’ FaZe Clan’s efforts as the organisation expands its content into scripted, unscripted, podcasting, and...
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