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Esports organization Astralis Group has appointed Samantha Yu as its chief marketing officer. Yu will begin the new role starting Feb. 1, and will be responsible for the organization’s content and digital group, serving as part of the leadership and reporting directly to CEO Anders...

French esports organisation Team Vitality has announced a partnership with supermarket chain ALDI France. The agreement, which spans over a three year period, will see both entities look to take a step into a sector that has previously been unexplored by the two brands. Credit: Team Vitality RELATED: Team Vitality and adidas...

Could world-renowned Austrian bodybuilder turned actor turned governor of California be coming to Fortnite? Epic Games has proved time and time again that it knows no boundaries or limits when constructing unique Fortnite: Battle Royale collaborations. In the past three years, the developers struck deals with...

Gaming Network VENN has signed a strategic partnership with tournament organizer BLAST, with the first fruits of the deal to be realized through the BLAST Premier Global Final on Jan. 24.  Financial terms of the deal were not disclosed. Under the terms of the deal,...

­North American esports organisation 100 Thieves has joined forces with American multinational conglomerate AT&T. The multi-year deal will see AT&T become 100 Thieves’ official 5G and fibre innovations sponsor. Credit: 100 Thieves RELATED: 100 Thieves reveals LA Thieves Call of Duty League team Alongside sponsoring the entire organisation, AT&T has also...