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The Brazilian League Of Legends Championship, also known as CBLOL, has partnered with chocolate brand KitKat. Credit: Riot Games The partnership between CBLOL and KitKat will not be limited to just the domestic competition. Riot Games Brazil also announced that KitKat will be a partner during broadcasts of MSI (Mid...

Spanish esports organization Vodafone Giants have signed a partnership with KitKat (KitKat Spain) that will see the chocolate brand become the organization’s main sponsor. Financial terms and length of the deal were not disclosed. The brand will be visible on official team jerseys, team broadcast...

UK-based esports organisation EXCEL ESPORTS has announced a partnership with Spanish lollipop brand Chupa Chups. As part of the deal, Chupa Chups will become the official candy partner of EXCEL’s League of Legends roster. Credit: EXCEL ESPORTS RELATED: EXCEL ESPORTS unveils Tottenham Hotspur player Dele Alli as global ambassador The partnership will...

Esports experienced massive growth in 2020 and this growth is expected to continue into 2021. As more and more viewers are exposed to esports, so will the growth and general awareness increase. This will bring in additional advertisers, sponsors, as well as players. All very good...

Brazilian esports organisation FURIA has announced energy drink brand Red Bull as its latest sponsor for the 2021 season. As a result of the partnership, Red Bull’s logo will be displayed on FURIA’s jersey and on all of the organisation’s live streams, with further activations planned. Credit: Red Bull...