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German esports organisation Berlin International Gaming (BIG) has entered into a strategic streaming partnership with e-learning platform Babbel.  The collaboration will see BIG promote the language learning platform on its broadcasting channels, as well as produce educational content.  Image Credit: BIG RELATED: BIG unveils partnership with die Bayerische Daniel Finkler,...

Esports organization Berlin International Gaming (BIG) has secured a partnership with language learning app Babbel. The app will implement interactive features on BIG player streams. Additional activations and promotions will be revealed at a later date. Earlier this month, BIG announced a partnership with German...

Gambling firm Betway and Brazilian esports organisation MIBR have announced the extension of their sponsorship deal for 2021. The renewal marks the fourth year in a row that Betway has partnered with Immortals Gaming Club’s CS:GO esports brand. Credit: MIBR and Betway RELATED: Betway enters one-year agreement...

Sportswear brand PUMA announced Sunday that the company has signed an exclusive apparel sponsorship with Tencent Games for China’s top Honor of Kings competition King Pro League (KPL).  Financial terms of the deal were not disclosed. PUMA and Tencent made the announcement at the 2020...