UK-based organisation Guild Esports has announced its second sponsorship deal since its London Stock Exchange debut in October, partnering with gaming peripherals brand HyperX. Photo Credit: Hyper X RELATED: Team Liquid, Envy, Guild added to Rocket League’s in-game esports shop According to a release, the contract value — which...
Epic Games will restrict all-black and all-white options for the controversial superhero skins. Fortnite Battle Royale has a strange history of occasionally offering 'pay-to-win' cosmetics and items unknowingly. It's almost a certainty that players within the community will find a way to exploit the developers' missteps...
FPS performance and training platform Aim Lab has been named as the official FPS training partner of Riot Games’ VALORANT Challengers NA competition. According to the release, Aim Lab is the first partner of the 2021 VALORANT Challengers NA – Stage 01, with the deal looking...
Riot Games’ LEC has announced a new broadcast partner in Trovo, the livestreaming platform launched in 2020 by Tencent (also the parent company of Riot Games). Financial terms were not disclosed. The LEC is also currently broadcast on YouTube and on Twitch with a variety...
Gaming media and marketing platform Subnation has acquired an equity interest in North American Fortnite team XTRA Gaming. As a result, the company will advise and lead XTRA Gaming’s partnerships, content initiatives, branding, and merchandising, with the aim being to ‘transform it into a premium lifestyle brand...
London-based esports organization Guild Esports has secured a two-year partnership with gaming peripherals brand HyperX. HyperX will provide gaming hardware to the organization, and will be displayed on player streams and through social activations. According to a release, “Guild will receive 75% of the consideration...
London-based esports organization EXCEL Esports has signed a supplier partnership agreement with fitness equipment company Eleiko. Financial terms of the deal were not disclosed. Eleiko is now the “official fitness equipment supplier” of EXCEL’s League of Legends European Championship (LEC) team, and will supply a...
Hong Kong-based esports organization Talon Esports announced a partnership Thursday with KFC Thailand for its Arena of Valor team. Financial terms of the deal, which will last for the duration of 2021, were not disclosed. Under the terms of this new deal, KFC branding will...
UK-based esports organisation EXCEL ESPORTS has partnered with fitness equipment manufacturer Eleiko. The partnership will see Eleiko supply fitness equipment to the organisation’s League of Legends European Championship (LEC) team in order to ‘better EXCEL’s performance strategy’. Photo Credit: EXCEL ESPORTS RELATED: EXCEL ESPORTS announces Chupa Chups...
American auto manufacturer Ford has been chosen as the presenting sponsor of the Rocket League Championship Series (RLCS) X Winter Split. Specific activations and financial terms were not disclosed other than Ford being a presenting sponsor for all RLCS X Winter Majors and that there will be ‘in-game...