With more than half a million simultaneous viewers, Gabriel “bak” Lessa, a streamer for the Brazilian esports organization LOUD, broke the record of the biggest Portuguese-language stream on Twitch on Thursday, Feb. 11. Lessa reached the landmark of 511K viewers by playing Garena’s battle royale...
U.S.-based gaming furniture brand RESPAWN Products announced that it is now the official gaming furniture partner of Misfits Gaming Group. Under the terms of the deal, which will last until the end of 2021, RESPAWN will provide a “chair of their choice” from its product...
Every month ESI, in collaboration with Esports Charts, will delve into the world of esports viewership to highlight what audiences are currently watching, along with other emerging trends in the industry. January’s figures highlight the continued development of mobile esports, meanwhile, League of Legends’ premier...
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form...
London-based creative company Gravity Road has announced the launch of its gaming and esports marketing practice, which is to be primarily operated from the firm’s headquarters in New York. According to the release, the move builds on the company’s experience of ‘delivering successful work for brands...
DJ Anton ‘Zedd’ Zaslavski, who's been streaming his Valorant games on Twitch is hoping for a potential stream collab with Dr Disrespect. Zedd's love for Valorant isn't a secret and he isn't a pushover either. Aside from hitting Immortal before, the German-Russian DJ used to stream...
The Immortals Gaming Club has partnered with the National MS Society to help create a positive impact on the nonprofit sector. The two entities will look to use esports and gaming as a fundraising tool to help end multiple sclerosis as a disease and help...
100 Thieves’ Call of Duty League team LA Thieves has signed a partnership agreement with MTN DEW GAME FUEL. The brand will be integrated into LA Thieves content and social media, appearing already in the team’s recent house tour video. GAME FUEL is also a...
Toronto’s franchise teams top the charts of most popular esports. Twitter recently published data on Canada's gaming scene. This data showed that Call of Duty and Overwatch and the top two esports games in Canada, while League of Legends came fourth. This influx in esports traffic...
American restaurant chain Zaxby’s has renewed its partnership with Misfits Gaming Group’s (MGG) Florida Mayhem, the official representative of Florida in the Overwatch League. The chain will also be doubling down on its commitment to esports, as Zaxby’s expands the partnership to include MGG’s Call of Duty League...