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The Swedish Professional Football Leagues (SEF) has announced a long-term partnership with DreamHack Sports Games, MTG’s sports simulation business unit, to strengthen the football association’s FIFA esports competition, eAllsvenskan. The partnership will see DreamHack Sports Games assist with the development of the eAllsvenskan, which is part of...

Minnesota Røkkr parent Version1 has announced sponsorship renewals with SCUF Gaming and X Rocker, which both served as inaugural season partners for the Røkkr. SCUF Gaming will continue to serve as the official controller partner of the Minnesota Røkkr, while X Rocker has expanded its...

Machine oil brand Castrol announced Wednesday that the company has signed a sponsorship deal with Chinese game publisher Tencent for China’s top Honor of Kings competition, King Pro League (KPL).  Financial terms of the deal were not disclosed. Castrol is owned by British Petroleum (BP),...