Esports and entertainment company Misfits Gaming Group (MGG) has signed a multi-year partnership with British headwear brand Tokyo Time. As a result of the deal, Tokyo Time will produce officially licensed Misfits Gaming headwear and collaborate on co-branded merchandise. This is the brand’s first foray into esports. Image...
British event organiser epic.LAN has extended its partnership with hardware retailer Overclockers UK to as remain the headline sponsor for its 2021 events. The partnership will focus on content and live shows featuring members of the Overclock UK team during the online epic.WAN events. Once it is deemed safe...
Apex Legends Winter Circuit 1 ended with some interesting results for North North America and Europe. The first Apex Legends Winter Circuit 2021 event is over, and there have been huge upsets throughout the two dominant regions. Over in Europe and North America, the big tier...
One of the investments by the Brazilian communications company Globo in the esports scene is Player 1, a match-making platform that enables the access of amateurs to the competitive gaming world. One of the esports featured on the platform is the official opening of the...
Dubai-based esports organization Galaxy Racer has secured a broadcast partnership with eLaLiga Santander Fan Cup. The company will operate an Arabic broadcast of the competition for the ongoing season, hosted exclusively on Galaxy Racer channels. eLaLiga is the official FIFA esports competition of La Liga...
Guangzhou Quwan Network Technology, developer of Chinese chat service TT Voice, announced that it has raised a $100M USD Series B financing round led by venture capital firm Matrix Partners China with additional participation of investment fund Orchid Asia and others. TT Voice is considered...
During the first month of the new year, The Esports Observer tracked 12 investments raised by esports-relevant companies. Disclosed investments amounted to $198M USD. Financial terms were not disclosed for all deals highlighted in this article. VSPN Adds Capital, Acquires Competitor Chinese esports solutions provider...
Gaming hardware company ASUS Republic of Gamers (ROG) has launched an esports academy programme specifically tailored for the ‘next generation’ of gamers in India. According to the firm’s website, all participants above the age of 16 are able to register for ROG Academy. Moreover, the first programme will look at...
LetsPlay.Live and Riot Games have teamed up to provide Oceania with its own path to international Valorant competition through the Valorant Oceania Tour. Organizer LetsPlay.Live will host the multi-phase competition, which will include a combined $50K AUD ($38.1K USD) prize pool. The initial announcement for...
Guangdong-based Chinese multinational electronics company TCL Technology Group Corporation (TCL) has signed a sponsorship deal with TJ Sports for China’s top League of Legends competition, League of Legends Pro League (LPL). Financial terms of the deals were not disclosed. TCL is the 16th brand that...