Chinese esports organization FunPlus Phoenix (FPX) announced Wednesday that it has signed a long-term partnership deal with the U.S. furniture design company Herman Miller. Herman Miller will act FPX’s exclusive “facility partner.” Financial terms of the deal were not disclosed. It is the first time...
Audio device company EPOS has announced the expansion of its partnership with Counter-Strike: Global Offensive (CS:GO) esports league BLAST Premier for the 2021 season. The new agreement will see EPOS collaborate with BLAST Premier to highlight how ‘audio holds the power to unleash the gaming experience’....
Florida-based esports organisation Misfits Gaming Group (MGG) has announced a partnership with social media analytics firm Zoomph. The deal will see MGG obtain a range of data surrounding sponsorships to create a variety of campaigns through Zoomph’s platform. Credit: Zoomph RELATED: Atlanta Esports Ventures enters partnership with Zoomph Since entering the...
Gaming hardware manufacturer Razer announced that it intends to acquire console accessories brand Controller Gear from its parent company Marketing Instinct. Controller Gear, which was established in 2014, specializes in creating licensed peripherals and merchandise for popular console brands, including Xbox, PlayStation, and Nintendo. As...
A relief for players and coaches, the tournament organizer announced they would not restrict coaches from communicating with players during the 2021 BLAST Premier Spring group matches. A new ruling announced by Valve on its official Counter-Strike blog means that only players will be allowed on...
LAFC Gaming, the esports division of Los Angeles Football Club, has secured a partnership with McDonald’s Southern California franchisees. The deal will make McDonald’s the official marketing partner of LAFC Gaming. The brand becomes LAFC Gaming’s first-ever corporate sponsor. McDonald’s of Southern California has been...
Online fighting game Brawlhalla has rolled out the official details for its sixth year of esports competition, increasing its total 2021 season prize pool to $1M USD – up from $500K in previous years. The prize pool will be rolled out across four seasonal championships,...
North American esports organisation Immortals Gaming Club (IGC) has continued to strengthen its portfolio of commercial partners following the announcement that booking service HotelPlanner has signed a multi-year partnership with the organisation’s Immortals and MIBR teams. The multi-year deal will specifically focus on MIBR’s CS:GO team and Immortals’...
Esports organization Panda Global has hired Dave Riggs, formerly of World Wrestling Entertainment, as its new sales and sponsorships strategist. Riggs will lead and grow the company’s sales team. Riggs previously served as VP of integrated sales & talent marketing for WWE, working on partnerships...
North American esports organisation Panda Global has appointed Dave Riggs, the former Vice President of Integrated Sales & Talent Marketing for professional wrestling company WWE, as its new Sales and Sponsorships Strategist. Riggs has 25 years of experience in initiating unique partnerships and endorsements, especially during his...