Activision Blizzard Media, in collaboration with market research consultancy Alter Agents and software-as-a-service neuroscience company Immersion, has conducted research on the emotional impact of advertising and sponsorship on esports viewers compared with audiences of traditional sports. Credit: Alter Agents RELATED: IJESPORTS launches esports-focused research academic journal The study found...
Kenneth “Flysolo” Coloma is no longer going to play Dota 2 professionally. Nowadays, there are all sorts of upcoming esports titles, which is why some players decide to switch from their current games. One of them is Kenneth “Flysolo” Coloma, one of the legends in the...
Sadly, we saw yet again another match-fixing scandal, but this time it is in the DPC. The European Lower Division is really interesting to watch because the teams there are unpredictable. Sadly, one of them won’t be a part of it anymore due to possible involvement...
Julien Benichou has been promoted to the role of director of partnership activations at Santa Monica, California-based Gen.G Esports. Benichou, who was actually promoted in January to the new role, joined the company in January 2020 as an account manager. The extended role is in...
Overwatch League team Washington Justice has signed Pentagon Federal Credit Union to a three-year sponsorship extension that includes expanded assets such as a jersey patch and co-branded credit card venture. Terms were not revealed for the pact, which will be announced Monday morning. The deal...
Computer hardware and peripherals company Corsair Gaming announced that it has acquired content creator design platform Visuals by Impulse, which will join Corsair’s portfolio under its streaming equipment and software brand Elgato. Corsair did not disclose the financial details of the transaction. Founded in 2015,...
Learn more about all the changes in Fortnite Battle Royale patch 15.40. The latest patch in Fortnite Battle Royale’s 15th season dropped early this morning, promising to be one of the best yet. Chapter 2 - Season 5 introduced some new features and items, including sand...
Swedish esports organisation Ninjas in Pyjamas (NiP) has announced it has entered a three-year partnership with global electronics manufacturer Samsung. The deal will see the two parties collaborate on a range of activations that will integrate Samsung into NiP’s content. Credit: Ninjas in Pyjamas RELATED: Samsung partners with Twitch Rivals to...
It's official, Finn "karrigan" Andersen has confirmed he'll be returning to FaZe Clan's roster. Just three words. "I'm coming home" and with that, Karrigan's accomplished leadership skills made their return to FaZe's roster. It's a homecoming that many fans were expecting, but a welcome one none...
ESL and Guinevere Capital have revealed the eight teams chosen to participate in the inaugural season of the League of Legends Circuit Oceania (LCO). The teams will be Dire Wolves, Gravitas, Pentanet.GG, Mammoth, The Chiefs, ORDER, Avant Gaming, and Legacy Esports. Image credit: LCO RELATED: League of Legends Circuit Oceania (LCO) unveiled...