Procter & Gamble brand Gillette is bringing back its Gaming Alliance endorsement program for 2021, with 11 streamers taking part including newcomers in Formula 1 star Lando Norris and the record-breaking Spanish Twitch personality theGrefg. This is the third year of the program, which Gillette...
French esports organisation Team Vitality has entered into a partnership with peripherals manufacturer SCUF Gaming. The deal will see the company provide its controllers and accessories to Team Vitality’s players and content creators. Credit: Team Vitality RELATED: Version 1 and Minnesota Røkkr extend X Rocker and SCUF deals Alongside providing...
Seattle-based Evil Geniuses (EG) has named Bud Light as its newest partner and the official beer of the organization. Financial terms of the deal were not disclosed. As part of the deal, EG and Bud Light will create co-branded content across their respective Twitch channels...
North American organisation Evil Geniuses has strengthened its commercial portfolio with the addition of Bud Light as its official beer sponsor. The partnership will see both entities collaborate on a range of content activations across Evil Geniuses’ and Bud Light’s channels. Photo credit: Evil Geniuses /...
Theorycraft Games, a new game development company founded by Riot Games, Bungie, Blizzard, and Valve Software veterans, announced that it has raised $37.5M in a Series A funding round led by NetEase, Inc. Additional investors include NEA, BITKRAFT Ventures, Griffin Gaming Partners, SISU Game Ventures,...
EPOS has become the latest partner of ESL ANZ Champs through a two-year deal with ESL Gaming Australia. According to a release, this is the first multi-year deal for the regional esports league. EPOS audio peripherals will be used by on-air talent during ESL ANZ...
Esports Entertainment Group has expanded its portfolio of traditional sports team partners, adding the New England Patriots and New England Revolution. Both teams will utilize EEG as their official esports tournament provider through a multi-year sponsorship agreement with Kraft Sports and Entertainment. EEG will utilize...
Maestro, the interactive live streaming platform for content creators, has raised $15m (~£10.76m) in its Series B funding round. The round featured funding from existing investors, such as SeventySix Capital, The Strand Partners, Stadia Ventures, Hersh Interactive Group and Transcend Fund, as well as from newcomers,...
London-based esports organization Fnatic has announced that it has renewed its partnership with LeTou, a global online gaming entertainment service. With a previous partnership deal signed in 2019 that was set to expire this year, the two have signed a one-year deal that will run...
ESTNN breaks down the most successful Dota 2 heroes in the highest bracket. After the end of the groups in the DPC, we have a few days until the start of the first Major of the year. That’s why we wanted to take a look at...