Canadian esports company Amuka Esports has signed a partnership with organic energy drink brand GURU Organic Energy. Financial terms and duration of the deal were not disclosed. Under the terms of the deal, GURU will provide Amuka Esports players with its line of “organic, plant-based...
Esports organization Astralis has extended its commercial partnership with HP, expanding the deal to cover both its Counter-Strike: Global Offensive and LEC teams. This is the third time the deal has been extended. According to a release, the partnership also includes “the already announced multi-purpose...
Beer brand Bud Light has strengthened its esports portfolio with the addition of North American organisation CLG to its list of partners. As a result of the marketing agreement, Bud Light has been named as the presenting partner for all CLG League of Legends LCS virtual...
eSportsONE, the pan-European esports channel which launched in November of last year, is adding Norway and Sweden to the list of countries it serves. Already the channel can be seen in countries such as Belgium, the Netherlands, the Czech Republic and Slovakia and has broadcasts...
Bud Light has a new partnership with the Madison Square Garden-owned CLG gaming organization, expanding its already sizable presence in esports sponsorship. Terms were not disclosed, but Bud Light becomes an official CLG partner. Assets around the deal include naming rights to a streaming studio...
Everything you need to know ahead of the start of the Spring Split. While the LCS has decided to change things up in 2021, the LEC has kept it simple as we head into the Spring playoffs. The 2021 Spring Split was some classic LEC action. Teams...
We take a comprehensive look at the new crafting system in Fortnite. After Fortnite's dramatic conclusion to Season 5, players have yet another new season to explore. There's a whole bunch of recent map changes. Plus a new crafting system, tameable animals, and more. Fortnite Season...
Media holding company and tournament organiser WePlay Esports has announced an exclusive partnership with data platform GRID. The partnership will see WePlay Esports provide in-game data to GRID during its tournaments to support ‘fair and open play’. Image credit: WePlay Esports / GRID RELATED: GRID and CSPPA...
The Kick-Off Electronic League (KOEL), an independent EA Sports FIFA 21 league set in Brazil managed by the gaming and esports promotion company 7WPlay, is now being sponsored by Mastercard and the Brazilian digital bank C6. Both brands will be featured as main sponsors for...
North American collegiate esports firm CSL Esports has strengthened its Business Development team with the additions of Jourdan Kirby, formerly of NHL team Florida Panthers, and Jake Amodio. Kirby will serve as CSL Esport’s Manager of Business Development, whilst Amodio has been named the firm’s Coordinator for...