news

North American ice hockey league, the National Hockey League (NHL), has entered into a partnership with DreamHack Sports Games, MTG’s sports simulation business unit. The multi-year deal will see both parties build on existing projects, alongside creating new gaming initiatives. Credit: NHL RELATED: DreamHack Sports Games appoints Scott Steedman...

Swedish esports organisation Alliance has announced a commercial partnership with sponsorship and audience analytics firm Cavea. As a result of the partnership, Alliance has been provided with Cavea’s AI-powered media valuation and social media monitoring tool. Photo credit: Alliance/ Cavea RELATED: Esports sponsorship analytics firm Cavea raises €1m According...