Esports Entertainment Group has expanded its portfolio of traditional sports team partners, adding the New England Patriots and New England Revolution. Both teams will utilize EEG as their official esports tournament provider through a multi-year sponsorship agreement with Kraft Sports and Entertainment. EEG will utilize...
Maestro, the interactive live streaming platform for content creators, has raised $15m (~£10.76m) in its Series B funding round. The round featured funding from existing investors, such as SeventySix Capital, The Strand Partners, Stadia Ventures, Hersh Interactive Group and Transcend Fund, as well as from newcomers,...
London-based esports organization Fnatic has announced that it has renewed its partnership with LeTou, a global online gaming entertainment service. With a previous partnership deal signed in 2019 that was set to expire this year, the two have signed a one-year deal that will run...
ESTNN breaks down the most successful Dota 2 heroes in the highest bracket. After the end of the groups in the DPC, we have a few days until the start of the first Major of the year. That’s why we wanted to take a look at...
Southeast esports organization EVOS Esports announced a partnership with Hepmil Creators’ Network (HCN) for the Indonesian market. EVOS made the announcement during a Clubhouse event Wednesday evening. Financial terms of the deal were not disclosed. Under the terms of the deal, EVOS and HCN will...
In esports, everything is digital. The game, the data, broadcasts, interactions and for the most part, the viewer experience. The industry sobered up from the presumption that just streaming matches will be enough to keep the audience interested, adapting to incorporate engaging features into broadcasts. RELATED:...
Overwolf, the company behind an all-in-one technology platform that enables creators to build, distribute, and monetize in-game apps and mods, announced that it has brought on Shahar Sorek as its new chief marketing officer. Shahar has more than 12 years of experience working in the...
North American esports organisation Pittsburgh Knights has announced a partnership with online digital gaming shop Boost Gaming. The newly launched platform has become a ‘champion partner’ of Pittsburgh Knights, which sees Boost Gaming collaborate with the organisation for activations across all its esports teams, influencers, and...
London-based esports organisation Fnatic has renewed its partnership with online gaming entertainment service LeTou. The renewal will see the service continue to sponsor Fnatic’s Dota 2 team for the duration of 2021. Credit: Fnatic RELATED: Fnatic bets on LeTou with Dota 2 partnership The partnership, which began in October 2019, will...
The month of February saw both tournament operators and organisations tie up sponsorship deals in a bid to capitalise on the growing markets of Southeast Asia and India. While the PUBG Mobile ban in India slowed the pace of growth in the region, the launch...