Performance nutrition brand Grenade has made its entry into the esports scene through the co-creation of ‘Grenade Squadron’, one of the six esports teams competing in the Celebrity Esports Superstar League. Starting in April 2021, the league pits celebrities head-to-head against each other across a range...
As the sim racing season gets ready to start its engines, Red Bull Racing Esports is turning to hummel, the Danish sport and lifestyle brand, as its official team kit partner. While financial details of the arrangement were not disclosed, hummel will deliver a range...
OFFMETA, a new record label designed to intersect the esports, gaming and music industries, has officially launched. The label will act as a gateway for music companies and artists to enter the esports sector. As such, OFFMETA will represent a range of established and emerging...
Gaming peripherals company HyperX has extended its partnerships with the National Esports Collegiate Conference (NECC) and North American esports organisation Knights. The extensions will see HyperX continue as the official peripherals provider for Knights, alongside providing the NECC with headsets and peripherals as prizes for its tournaments. Credit: HyperX RELATED: HyperX announces strategic...
Danish esports organisation Astralis has extended its commercial partnership with technology company HP. As a result of the new partnership, HP will expand its presence into Astralis’ Counter-Strike and League of Legends teams, its multi-purpose Flagship Store, as well as yet to be announced locations and...
Electronic Arts on Friday revealed details about the premiere of FIFA Face-Off, a two-part FIFA 21 live competition show featuring celebrities and professional players that will air Friday and on March 26 on the company’s official Twitch channel. The competition will feature former Saturday Night...
Electronic Arts (EA) has announced a two-part live game show called FIFA Face-Off that pits celebrities and influencers against professional FIFA players. Airing live on March 19th and 26th, FIFA Face-Off will star Jason Sudeikis, Brendan Hunt, Trevor Noah, and award-winning artists Becky G and Nicky...
A new project called DotaValkyries has been launched to promote female Dota streamers and to ensure representation at the highest competitive level. DotaValkyries was founded by artist and gamer Ruby Boulter and Women in Gaming International (WIGI) ambassador, Emma Brown. It is currently run by volunteers. Image credit:...
It was announced Thursday that L’Oréal-owned fragrance brand Diesel will continue to be the perfume of choice for Spanish esports organization Vodafone Giants. The organization has been a partner of the brand since 2016. Financial terms were not disclosed. Diesel’s “Only The Brave” fragrance will...
Esports-focused lifestyle fashion brand H4X announced that it has teamed up for a second time with FaZe Clan member and fashion model, Nate Hill. The new H4X x Nate Hill capsule, “The Kid From Somewhere,” launched Thursday afternoon on H4X’s website. The previous capsule sold...