Beasley Media Group-owned Overwatch League team the Houston Outlaws announced a partnership with Nevada-based natural health and wellness company Boomer Naturals to promote its Vitamin Energy supplements. Financial terms and length of the deal were not disclosed. Boomer said in a release that it will provide its Vitamin Energy to Outlaws athletes...
The Brazilian Independent Games Festival (BIG Festival), the biggest indie games expo in Latin America, will feature tournaments of four non-conventional games in esports: Minecraft, Brawl Stars, Fall Guys, and the recently released Suspects: Survive and Escape the Mansion, made for mobile by the Brazilian...
Fuse unveiled a new commercial rights consultancy agency designed to enhance and expand the commercial capabilities of rights holders in the areas of sport, entertainment, esports, and lifestyle called Fuse Ignite. Part of the Omnicom Media Group, Fuse Ignite will engage with rights holders to...
Gaming peripherals firm Logitech G has been named as the official hardware provider for tournament series Twitch Rivals North America. The deal will see Logitech G’s range of peripherals be promoted during Twitch Rivals tournaments. Moreover, a number of activations including giveaways for viewers and donations...
Edward Gaming (EDG) announced that it has signed a partnership deal with Chinese electronic automobile brand HYCAN. The announcement was made by Edward Zhu, founder of Chinese esports organization, on his Weibo social media page. HYCAN will act as EDG’s official designated partner, according to ...
North American esports organisation and competitive platform Generation Esports has announced it has closed its latest Series A funding round with a total of $10.8m (∼£7.83m) secured. The funding raised will be used to support the organisation’s community and student esports initiatives. Image credit: Generation Esports RELATED: High School Esports...
Sports and entertainment firm UTA has announced the addition of Clinton Foy as a general partner to its UTA Ventures division. Foy will work to grow the company’s direct investing portfolio with a focus on venture funding. Prior to joining UTA, Foy served as general...
U.S.-based high school esports infrastructure startup Generation Esports announced that it has closed a $10.8M USD Series A financing round led by early-stage investment firm Altos Ventures with participation from FJ Labs and other investors. Generation Esports revealed that it intends to use the investment proceeds to support its community and student esports...
Twitch Rivals, the esports tournament and online competitive event series featuring Twitch streamers and former pro players, has announced that it has brought on Logitech as its official hardware provider. Now, Logitech will be the preferred supplier of hardware for live events, and will offer...
Mobile esports organisation Tribe Gaming has renewed its partnership with energy drink brand G FUEL. As Tribe Gaming’s official energy drink partner, G FUEL will collaborate with the esports organisation on a range of activations. This includes producing custom content and developing a ‘G FUEL-branded weekly...