Esports is gaining traction in Argentina, with sponsorships and partnerships on the books in the country with global brands such as Logitech, which sponsors the 9z Team, and Cooler Master, which sponsors San Lorenzo Esports (CASLA Esports). Due to language, culture, population, and even the...
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below. On this week’s...
South Korean esports organization DWG KIA announced Friday that the company has signed a partnership deal with China’s digital marketing company CUE Cultural Innovation. Financial terms of the deal were not disclosed. As a part of the deal, CUE Cultural Innovation will become the exclusive...
The Coyotes have signed a deal with gaming platform developer Rival to provide back-end technology that is now powering the NHL team’s new Coyotes Gaming initiative. The deal will see the Coyotes use Rival’s white-label technology to run its gaming platform that it launched last...
Portuguese esports organisation OFFSET Esports has partnered with communication device company devolo. As a result of the partnership, devolo will sponsor OFFSET’s first CS:GO bootcamp of the year in Braga. Credit: OFFSET Esports RELATED: OFFSET Esports partners with noblechairs Nuno Silva, Country Manager at devolo Portugal, commented: “The path...
Liquipedia has announced a new partnership with Esports Entertainment Group-owned betting platform VIE.bet. The platform will be integrated into select sections of the Liquipedia site, showcasing odds for esports competitions. The campaign will also include segments detailing safe betting guidelines and best practices. Liquipedia is...
State Farm is diving further into esports with a new marketing partnership with Twitch that will see it become the official insurance provider of Twitch Rivals. The deal, being announced today, is for multiple years but no further terms were released. Assets and activation plans...
Esports Entertainment Group’s esports betting platform VIE.bet has announced a partnership with esports encyclopedia, and Team Liquid affiliate, Liquipedia. As a part of the deal, VIE.bet will be integrated into Liquipedia’s Dota2 and CS:GO pages, allowing its visitors to see odds and place bets directly on the...
The University of Kentucky (UK) has joined forces with esports organisation Gen.G and scholar association International Studies Abroad (ISA) to launch an international esports exchange programme in Seoul, South Korea. Starting this May, the programme will offer students a four-week stay at Hanyang University or Korea...
North American esports organisation Envy Gaming has renewed and expanded its partnership with gaming product developer Acer. The new agreement will see Acer outfit all of the esports organisation’s competitive teams with Predator Gaming hardware. This includes Envy’s Call of Duty League franchise Dallas Empire, its...