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North American esports organisation Evil Geniuses has announced a partnership with American brewery Elysian Brewing. The partnership will span across Evil Geniuses’ socials, media and content channels, as well as its ‘Live Proud’ platform. The deal also sees Elysian Brewing become Evil Geniuses’ official craft beer,...

British organisation Guild Esports has announced a two-year sponsorship deal with sandwich franchise Subway. The multi-million-pound agreement will cover 55 EMEA (Europe, the Middle East and Africa) markets. Additionally, Subway branding will be featured on Guild’s team jerseys, across the organisation’s branded content, and throughout its...