Global esports organization Gen.G has partnered with Toyota, to create the “Toyota Sienna Dream Builds,” a week-long Minecraft build competition focused the theme “Let’s Go Places in Your Dream Ride.” The event starts on March 26, inviting fans and influencers to participate by...
After speaking with the Founder and CEO of Cloud9 Jack Etienne Friday, The Esports Observer can confirm that the North American esports organization is set to pause its Counter-Strike: Global Offensive operation and bench its rostered players. Benched players will be free to pursue other...
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form...
OverActive Media‘s Spanish esports brand MAD Lions has partnered with the Spanish automobile manufacturer SEAT for all of the organisation’s League of Legends teams. According to the release, the partnership will include broad-range advertising, in-person and digital activations, and original content creation. Credit: OverActive Media RELATED: MAD Lions signs...
GameSquare Esports, the parent company of Code Red Esports, has announced that Jordan Belfort, who is known as the ‘Wolf of Wall Street’, has joined its Advisory Board. Belfort is widely recognised as being a former stockbroker, with his 2007 memoir titled ‘The Wolf of Wall...
Ye "BoBoKa" Zhibiao out of tournament following personal problems. BoBoKa, who also plays under the tag "Borax", will miss out on the Singapore Major, set to start on 27 March. Team Aster officially announced the position 4 player would not participate at the tournament due to...
UK-based esports organization EXCEL Esports announced Friday that it has brought on Beyond NRG as the official energy drink partner for its League of Legends European Championship and Northern League of Legends Championship squads, as well as its newly launched Valorant team. Recently, EXCEL announced...
eDivisie, the FIFA esports competition operated by the Eredivisie CV and DreamHack Sports Games, has extended its deal with DPN to include naming rights. The multiyear agreement will now see the league renamed to KPN eDivisie. The Dutch telecom, which serves as a main sponsor...
Esports marketing and events firm Eliphant has named sports drink 100PLUS and chair manufacturer Secretlab as official sponsors of 2021 League of Legends: Wild Rift Southeast Asia Icon Series Singapore. As part of the agreement, 100PLUS will provide beverages to all tournament crew, casters and participants....
Esports Entertainment Group (EEG) has announced a multi-year partnership with the Denver Broncos to become the NFL franchise’s esports tournament provider. As part of the agreement, EEG will operate Madden NFL esports tournaments for the Broncos by utilising the company’s Esports Gaming League (EGL) platform. Image credit:...