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Esports is one step closer to becoming an actual sport in the Olympics. The International Olympic Committee has announced that it will organize five esports events prior to the Tokyo Olympics starting in July. IOC will partner with International Sports Federations (IFs) and game publishers to...

Los Angeles-based influencer marketing agency QYOU Media announced Thursday that Kyle J. Scott has joined the company as its new vice president of global partnerships.  In his new role, Scott will spearhead efforts to develop global brand partnerships in “film, streaming platforms, retail, esports, and...