Remer Rietkerk, formerly head of esports at games market insights and analytics firm Newzoo (a part of Leaders Group, the portfolio of which includes The Esports Observer) has joined U.S. game developer and publisher Electronic Arts as its Competitive Gaming Entertainment (CGE) division’s new manager...
The 2021 Mid-Season Invitational has had its first casualty at the hands of COVID-19 as Vietnam (VCS) has had to pull out. After exploring numerous solutions to the situation, Riot Games has today confirmed that the VCS region won’t attend MSI in Iceland. Riot Games has...
In its first season using the franchising model, the Brazilian League of Legends Championship (CBLOL) broke viewership records. The peak was reached during the finals of the 2021 first split on April 18, between paiN Gaming and Vorax, registering over 400K simultaneous viewers on streaming...
100 Thieves continue to make moves in the mid-season break as they sign Felix “ Abbedagge” Braun from Schalke 04. After replacing their coach for the 2021 Summer Split, 100 Thieves have kept up their signing momentum as they look to improve their roster. Late last...
Atlanta-based esports organization Ghost Gaming has announced a partnership with energy drink brand G FUEL. The brand’s logo will be displayed on Ghost Gaming jerseys, and the organization will develop content in collaboration with G FUEL. G FUEL joins a growing roster of Ghost Gaming...
British organisation EXCEL ESPORTS has named Sony as the official smartphone supplier for its Fortnite division. The partnership sees Sony work closely with EXCEL’s Fortnite player Jaden ‘Wolfiez’ Ashman to showcase the Japanese firm’s Xperia smartphones. Photo credit: EXCEL Esports RELATED: Epic Games closes $1bn funding round led...
Hotdrop, a London-based marketing agency that works with gaming rights holders, tournament organizers, and teams, has appointed Perry Smith as its new chief operating officer. Smith has held esports-related positions at multiple companies over the years, most recently serving as business director of esports for...
Insurance and financial company State Farm has partnered with the streaming platform Twitch to become an official marketing partner of Twitch Rivals North America. The multi-year deal will see State Farm collaborate on a range of activations for the series, one of which is an unnamed...
Overwatch League team Atlanta Reign has secured a peripherals sponsorship deal with HyperX for the 2021 season. The company will provide gaming peripherals including headsets, mice, and keyboards to the Atlanta Reign players and coaching staff. The Reign organization also has partnership deals in place...
British esports organization EXCEL ESPORTS has announced Sony as the official smartphone supplier for its Fortnite activities. The partnership will focus on EXCEL’s Fortnite pro Jaden “Wolfiez” Ashman, promoting Sony’s Xperia smartphone brand across a series of content pieces. The companies will also host product...