British organisation EXCEL ESPORTS has named Sony as the official smartphone supplier for its Fortnite division. The partnership sees Sony work closely with EXCEL’s Fortnite player Jaden ‘Wolfiez’ Ashman to showcase the Japanese firm’s Xperia smartphones. Photo credit: EXCEL Esports RELATED: Epic Games closes $1bn funding round led...
Hotdrop, a London-based marketing agency that works with gaming rights holders, tournament organizers, and teams, has appointed Perry Smith as its new chief operating officer. Smith has held esports-related positions at multiple companies over the years, most recently serving as business director of esports for...
Insurance and financial company State Farm has partnered with the streaming platform Twitch to become an official marketing partner of Twitch Rivals North America. The multi-year deal will see State Farm collaborate on a range of activations for the series, one of which is an unnamed...
Overwatch League team Atlanta Reign has secured a peripherals sponsorship deal with HyperX for the 2021 season. The company will provide gaming peripherals including headsets, mice, and keyboards to the Atlanta Reign players and coaching staff. The Reign organization also has partnership deals in place...
British esports organization EXCEL ESPORTS has announced Sony as the official smartphone supplier for its Fortnite activities. The partnership will focus on EXCEL’s Fortnite pro Jaden “Wolfiez” Ashman, promoting Sony’s Xperia smartphone brand across a series of content pieces. The companies will also host product...
Having finished his month-long streaming marathon, Ludwig Ahgren could not maintain his place at the top of the pack – a position even more firmly held by Félix “xQc” Lengyel now. Also of note, Rocket League has remained in the Top 10 for multiple weeks,...
All the highlights from our first week of competition in Season 2 of China's DPC League. With a marvelous performance by the Chinese teams in the DPC Season 1, the region has now become extremely competitive. According to Season 1's world rankings, Invictus Gaming are rank...
Esports live-odds provider Oddin has joined the Esports Integrity Commission (ESIC) in a bid to help combat corruption and match-fixing within the esports betting domain. As a result of the announcement, Oddin has become an anti-corruption supporter for ESIC. This means the provider will assist ESIC...
Overwatch League (OWL) franchise Atlanta Reign has announced a partnership with gaming peripherals company HyperX. The deal will see the company become Atlanta Reign’s exclusive peripherals partner, with HyperX providing a range of gaming accessories to the franchise’s players and coaching staff. Image credit: Atlanta Reign RELATED: A guide to:...
London-based marketing and commercial services company, Fuse has launched Fuse Ignite, a new consultancy service with a focus on esports rights holders. The agency, which specialises in ‘partnerships and experiences in sport and music’, has also expanded its offerings into esports and lifestyle through the service. Photo...