The SMITE Pro League (SPL) has named North American computer hardware company Alienware as the title sponsor for its eighth season. The partnership will see Alienware fit Hi-Rez Studios’ production studio and SPL’s player houses with its equipment, such as Aurora Ryzen Edition desktop PCs. Image credit:...
Esports betting company Esports Entertainment Group has announced a partnership with tournament organizer Beyond the Summit. The company’s VIE.bet brand will sponsor BTS’ upcoming online Counter-Strike: Global Offensive tournament. According to a release, Esports Entertainment Group aims to target the North and South American CS:GO...
It looks like as of 2022 LEC sides won’t be required to field an Academy roster any longer. According to a report by Pablo Suárez at Dot Esports, LEC teams have voted nine to one in favor of removing the requirement to field an academy roster....
Esports organization Evil Geniuses has completed its 10th year of partnership with Monster Energy, renewing the deal for an 11th. To highlight 10 years of partnership, Evil Geniuses will share retrospective content across its social channels. Monster Energy has partnered with a variety of esports...
Women-led gaming lifestyle company Queens Gaming Collective has announced a partnership with digital media firm, and PodcastOne owner, LiveXLive Media. The deal will see LiveXLive and Queens Gaming Collective create and produce a variety of original content that will go into and across the media firm’s...
The International Olympic Committee has partnered with five International Sports Federations, multiple game publishers, and DreamHack Sports Games to launch the Olympic Virtual Series – an official event featuring simulation video games for multiple traditional sports. DreamHack Sports Games will oversee production and marketing. The...
Gaming communications consultancy The Story Mob has appointed Michael Chavez Booth as the first-ever General Manager of its North American office. As the region’s General Manager, Booth will be responsible for the agency’s North American client relations and team development. Moreover, he will support The Story...
Gaming communications agency The Story Mob has appointed Michael Chavez Booth as the first general manager of its North American office. Booth will work to drive client relations in the region while supporting The Story Mob’s expansion efforts, targeting verticals such as apparel, collectibles, and...
Guild Esports is continuing to add to their pool of content creators with the signing of Dawson “D7RL” Berbuntes. D7RL joins Guild Esports as they look to increase their Rocket League content offering. D7RL joins the Guild Esports’ crowing content offering alongside Nihachu, Snowmixy, Stevie White,...
The League Championship Series (LCS) has partnered with California-based esports analytics startup Mobalytics to bolster LCS’ new amateur esports ecosystem. As a result of the partnership, Mobalytics has launched an updated version of its esports analytics website, which is designed to help team scouts and esports...