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Argentine organisation KRÜ Esports has named international marketing agency Vanquish as its exclusive commercial agent. According to the release, both parties will collaborate to bolster the organisation’s commercial portfolio by securing ‘strategic alliances with brands that share its vision’. KRÜ Esports was established in October 2020 and is founded by...

Rocket League developer Psyonix has announced a partnership with Italian car manufacturer Automobili Lamborghini. As a result of the partnership, Lamborghini will sponsor the Rocket League Championship Series (RLCS) X Lamborghini Open and a new event titled the ‘Battle of the Bulls’. Image credit: Psyonix RELATED:  Psyonix reveals...

The Premier League has partnered with Tencent Sports, Tencent Gaming, and EA SPORTS to take its sports simulation esports competition, the ePremier League, to China. According to the release, this is the first ePremier League event to be staged outside of the United Kingdom. The tournament...

North American esports organisation Ghost Gaming has entered into a partnership with energy drinks brand G FUEL. The deal will see G FUEL become the organisation’s exclusive energy drink partner. Credit Ghost Gaming RELATED: Tribe Gaming renews G FUEL partnership As a result of the partnership, G FUEL’s logo will...