The National Basketball Association has partnered with Epic Games to bring content from all 30 teams into the Fortnite game store beginning May 21. NBA branded content will include team jerseys and cosmetic accessories for characters. The agreement between Epic Games and the basketball league also...
Esports organization eUnited has named Apple Pay its exclusive payment option for its merchandise store and tournaments. As part of the announcement, eUnited has unveiled a new online store, and will be launching a new series of online tournaments under the name eUnited Arena. EUnited...
The biggest events in Warzone have arrived, with the World Series kicking off shortly Today, Call of Duty has announced the World Series of Warzone, a series of $300K Warzone tournaments featuring the best players, Call of Duty League teams, and community-qualified teams. The World Series of...
While EA is taking a more traditional approach with Apex Legends esports (as detailed in part one of our interview, which you can read here), Electronic Arts SVP and General Manager of Competitive Gaming Todd Sitrin says that the company is very interested in bringing...
Florida-based esports organisation Misfits Gaming Group (MGG) has launched The Misfits Agency, a media company designed to help brands enter into the gaming and esports sector. The agency will aim to ‘bridge the gap between generational audiences’ through content creation, with award-winning content creator Amy Palmer becoming The Misfits Agency’s President. Credit:...
Chinese live streaming platforms Huya and DouYu published their quarterly earnings for the first quarter of 2021, generating combined revenues of ¥4.76B RMB ($740M USD). Both companies share Tencent as their largest shareholder, which initiated a merger process between the two companies last year. The...
Boost Gaming, an online digital gaming shop owned by Blackhawk Network, has been announced as the latest official partner of Celebrity Esports Superstar League. The partnership will see the online shop provide activations and exclusive offers for viewers of Superstar League during its inaugural season. Credit: Celebrity Esports RELATED:...
Epic Games has announced the Fortnite x NBA collaboration! Fortnite Battle Royale and the National Basketball Association (NBA) have officially inked a deal to include team names and logos in the popular game. Rumors regarding the crossover began months ago, including a planned Community Event, where...
Gaming and esports market insights and analytics firm Newzoo has hired Hugo Tristão as its new market lead for esports. Tristão began the position at the company (a part of Leaders Group, the portfolio of which includes The Esports Observer) this week. Tristão, who is...
Is the iconic Nintendo character known as Samus coming to Fortnite soon? Epic Games’ ongoing anti-trust battle with Apple has opened the door to many possibilities in Fortnite’s future. In just the first week, court documents revealed potential crossovers with Lebron James, Lady Gaga, Ariana Grande...